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Communications: Media/Public Relations Servicing
Multicultural and Foundation Communications Manager - USA Swimming (Colorado Springs, CO)

General Purpose/Philosophy:
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success.
The Division’s core functions include:

  • Revenue Generation – Sponsor Sales & Servicing and merchandise
  • Event Management
  • Promotions & Campaigns for USA Swimming and USA Swimming Foundation
  • Communications & Public Relations
  • Media Properties – usaswimming.org, social and TV
  • Splash Magazine
  • Creative Services (Graphics, Video production)

Essential Duties and Responsibilities:

Support the USA Swimming Quad business plan to include:

  • Organizational PR and communications

          - Manage publicity to grow multicultural participation in USA Swimming though campaigns such as SwimToday

          - Manage multicultural social media content and accounts
          - Promote USA Swimming multicultural programs in the Club Development Division
          - Serve on internal Diversity and Inclusion team as liaison for Business Development Division

  • Develop content for USA Swimming-owned channels (USASwimming.org, Splash Magazine, digital media) related to multicultural activities
  • Develop multicultural promotional materials/communications toolkit for clubs and LSCs

USA Swimming Foundation PR and Communications

  • Manage publicity for Phillips 66 Make a Splash Tour PR, centered around swimming lessons and drowning prevention
  • Promote the Foundation’s Building Champions mission
  • Develop and executive year-round strategy for ongoing awareness
  • Support initiatives to promote Foundation fundraising campaigns
  • Assist Foundation staff in social media

Manage organizational partnerships to increase influence in multicultural communities

Create a multicultural database(s) of key leaders and potential swimming families

Work with Marketing Manager on Athlete Partnership appearances to support multicultural programs

Assist with sponsor integration into multicultural programs

Assist Communications and PR Director at key events as needed

Develop and/or improve diversity tracking mechanisms for membership, USOC diversity report, etc.


Qualifications
Knowledge, skill, ability, educational/training, experience, working environment, physical activities:

  • Spanish-language skills preferred
  • Self-starter with high level of initiative and creativity as well as willingness to “take the ball”
  • Experience working in Public Relations in an agency or sports organization setting for a minimum of 4-6 years
  • 4-year degree in Public Relations or Communications
  • Solid background and knowledge of social media trends
  • Exceptional writing skills and ability to adhere to AP style and USA Swimming style manuals
  • Video production skills desired
  • Ability to travel up to 25% of time
  • Ability to work independently to produce high quality work and meet deadlines
  • Ability to work productively in fast-paced environment
  • Team player with a consistently professional demeanor
  • Swimming/sports experience preferred

Please email resumes to resumes@usaswimming.org by July 8, 2015. 

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