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Sales & Marketing: Market Research
CRM and Database Marketing Coordinator - United States Soccer Federation (Chicago, IL)

U.S. Soccer Overview

We are U.S. Soccer and we are the future of sport in the United States.  Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans. We are seeking a motivated, passionate, skillful CRM and Database Marketing Coordinator who can think, create and work on a team. 

U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development.

In order to achieve our mission, we must perform on and off the field by developing players, coaches and referees to world-class levels and serving fans like no other sport. To achieve our mission we must generate resources to invest in developing players, coaches and referees to world-class levels. This role uses insights from data streams across the company to increase engagement with our fans and improve various marketing processes.

Job Duties and Responsibilites:

Planning and Execution

  • Grow the data warehouse/CRM platform – coordinate data inputs, internally with Analysts and externally with vendors, so that departments across the organization have an up-to-date look at the fan universe
  • Help develop, execute, and optimize promotional campaigns via email, paid search, display advertising, and social
  • Leverage fan segmentations in order to provide the most relevant types of communication to our fans and other stakeholders based on geography, purchase history, etc.
  • Assist with IT integrations – connecting data sources


  • Track all promotional campaigns and provide final reporting
  • Identify fan clusters and define segments
  • Monitor the digital fan journey across web and social to identify opportunities where technology can better align with business objectives

Minimum Requirements:

  • Bachelor's degree Computer Science, Statistics, or a data-related discipline.
  • 1+ years' related experience in the CRM or Analytics field. Experience collecting and working with data, as well as providing usable reports.
  • Advanced HTML email design skills
  • Experience creating campaigns in Google AdWords
  • Proficient in Excel (advanced functions) and basic statistical methods (histograms, scatter plots, clustering, regression)
  • Experience with R and/or SQL is a plus
  • Must have a passion for the sport and its intersection with culture. The ideal candidate has a service approach and endemic involvement in a related industry.
  • Strong interpersonal, consensus-building skills, with the ability to communicate and achieve results across multiple audiences in complex organizational structure.
  • Comfortable with collecting data, and disseminating it into meaningful business metrics.

Desired Characteristics:

  • Desire to be part of a team
  • Display a tireless work ethic
  • Possess a growth mindset, is open minded and seeks challenges
  • Pursue lifelong development and learning
  • Communicate in a direct, open and honest manner
  • Accountable for actions/decisions and does not make excuses
  • Request feedback and is open to criticism
  • Practice self-assessment and self-reflection
  • Believe and commit to the company’s culture and organizational goals
  • Passion for soccer

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