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Sales & Marketing: Sales & Marketing Management
Director of Marketing - National Soccer Coaches Association of America (Kansas City, MO)

SUMMARY

The NSCAA Director of Marketing plans and implements marketing, communications, sales, and product development programs for the NSCAA targeted toward existing and new markets by performing the following duties. The Director of Marketing reports to the Chief Executive Officer.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Manages a group of 5 and provides strategic leadership to this team.  Establishes and maintains good working relationships with NSCAA department internal directors.
  • Develops and implements strategic marketing plans and sales plans and forecasts to achieve NSCAA objectives.
  • Raises NSCAA brand awareness and relevance among the association’s target audience as well as the broader soccer community in the U.S.
  • Develops and manages marketing and communications operating budgets across the channels of earned media, paid media, controlled media and social media.
  • Plans and oversees advertising and promotion activities including print, digital, electronic media, and direct mail.
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term growth.
  • Tracks and monitors key performance indicators; ensures effective control of marketing results and analytics, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Oversees and evaluates primary market research and secondary research, and adjusts marketing strategy to meet changing market and competitive conditions.
  • Monitors competitor products, sales and marketing activities.
  • Establishes and maintains relationships with key strategic partners.
  • Guides preparation of marketing activity reports and presents to NSCAA Board of Directors.
  • Establishes and maintains a consistent corporate image and visual identity throughout all product lines, promotional materials, and events.
  • Directs sales forecasting activities and sets performance goals accordingly.
  • Directs staffing, training, and performance evaluations of the marketing team and leads the development of NSCAA marketing talent.
  • Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
  • Represents company at trade association meetings to promote product.
  • Analyzes and controls expenditures of department to conform to budgetary requirements.
  • Assists other departments within organization to prepare manuals and technical publications.
  • Directs product research and development.

SUPERVISORY RESPONSIBILITIES

Manages and develops staff including marketing, sales, communications and graphic design to achieve NSCAA goals and objectives.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor’s Degree in Marketing, Business or Journalism/Strategic Communications preferred, with a minimum of five years related experience with progressive managerial responsibilities.

LANGUAGE AND MATHEMATICAL SKILLS

Demonstrated in-depth marketing skills and financial principles. Effective ability to communicate orally or in written form effectively with co-management, internal and external customers.

REASONING ABILITY

Demonstrate the ability to anticipate and solve practical problems or resolve issues.

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