Team USA Cycling / USA Cycling Marketing Director - USA Cycling (Colorado Springs, CO)
The Marketing Director purpose is to grow the revenue, awareness and reputation of USA Cycling and Team USA Cycling brands. The Marketing Director is responsible for marketing communication with all stakeholders, across every medium and all media outlets, including social and digital channels.
Marketing and Communications Team – Overall Marketing Goals
(Shared by all members of the marketing communications team)
Team USA -Tell the story of Team USA and our programs across all media. Create compelling content, grow fans, followers, engagement and media exposure. Establishes USA Cycling and Team USA Cycling online platforms as a go-to portal for cycling related content and information.
Build a positive reputation and image for USA Cycling - Proactively take control of the agenda to a build positive image and reputation for USA Cycling across all stakeholder groups. Proactively and aggressively neutralize negative issues to cast USA Cycling in the best possible light.
Retain and acquire new members- Execute an annual communication plan to retain and acquire new members.
Membership communications - Provide ongoing communication on our events, services and operations to grow cycling.
Sponsor communication and activation -Deliver our sponsors’ message in communications and activation at events; grow engagement and media exposure for our partners.
Membership communications Provide ongoing communication on our events, services and operations to grow cycling.
Sponsor communication and activation Deliver our sponsors’ message in communications and activation at events; grow engagement and media exposure for our partners.
Sponsorship Growth Grow revenue and increase the range and quality of our partnerships.
Key duties and interactions of the marketing director
Leads the definition and development of the Team USA Cycling brand, and that of the USA Cycling brand, including the publication of brand manuals and guides.
Develops a compelling brand proposition for USA Cycling and Team USA Cycling on a rational and emotional basis, building loyalty, relevance and a strong connection between our organization and members, and moving away from membership being based on an obligation to by a license.
Sets brand metrics and targets for USA Cycling / Team USA Cycling marketing and communication, which may include, but not be limited to:
Brand impressions and awareness
Membership consideration, purchase intent, acquisition and retention (including women’s membership)
Brand attributes and imagery
Positive / negative media sentiment
Develops and executes an annual marketing communications plan to communicate the brand message and achieve the brand metrics and targets.
Tracks and measures performance of brand metrics and targets; reviews and refines activity accordingly
Drives membership acquisition and retention through a range of strategies in collaboration with the membership marketing manager.
Maximizes membership growth (racing / non-racing) and generates recurring revenue by using a range of marketing and direct marketing strategies that have been proven effective in developing and retaining members or customers.
Conducts analysis on the USAC database, reviews the effectiveness of campaigns on an ongoing basis and is able to interpret other data to create an insight based plan for membership retention and acquisition, to generate long term membership growth in volume and value.
Directs membership research and insight development to understand the brand perception of USA Cycling / Team USA Cycling and to determine opportunities to expand our business and membership. Research includes, but is not limited to segmentation research and member / potential member survey.
Repositions the communications team to deliver a best in class digital and social media operation for USA Cycling. Develops USA Cycling and Team USA online platforms as a go-to portal for cycling related content and information.
Manages the content and feel of the USA Cycling website.
Creates compelling content - directs communications activities including the development and distribution of content, such as stories, video, photography across all forms of mainstream, digital and social media, to grow the membership, reputation and image of USA Cycling and Team USA. Integrates sponsor branding and product in content wherever possible.
Manages the production and distribution of content, working with production and media companies.
Oversees the development of press releases, web content, feature stories, newsletter content and internal communications.
Leads the community management of the USA Cycling and Team USA social media sites; sets the schedule and manages the overall tone of voice.
Finds the appropriate balance between delivering sports information and the creation of content that builds the brand and reputation of USA Cycling.
Responsible for proactive and reactive media relations.
Crisis management – plans and takes proactive measures to take control of the agenda, minimizing negative situations to ensure USAC is represented in the best possible light.
Proactively anticipates issues and develops appropriate plans.
Leads the USAC response, coordinating with executive team, staff and consultants.
Acts as company spokesperson - drafts comments and quotes for the executive team, and provides media advice to staff.
Stages annual media meetings and develops effective, in-depth relationships with influential media outlets.
Integrates communications, digital/ social media with sponsorship, marketing and membership, to provide exposure to sponsors and to help increase membership.
Provides day-to-day management of staff of four and oversees independent contractors.
Establishes and manages the annual departmental budget.
Develops and executes a merchandising plan to generate visibility and revenue for Team USA Cycling.
Manages the relationship with the US pro races and teams to achieve the marketing, communications and activation goals forTeam USA Cycling, and to gain access to riders.
Develops a comprehensive strategy to increase membership among women; developed and executed in collaboration with the membership marketing manager, the communications team and sponsorship manager.
Develops partnerships with select advocacy organizations: as an efficient means to generate a positive PR and media benefit.
Key Skills and Experience
Persuasive marketing, communication and storytelling capabilities. Able to create exciting content and deliver messages with flair, across all media and among all stakeholder groups.
Experienced in customer or member acquisition and retention – knows the best in class strategies to build membership and generate recurring revenue.
Firm leadership stance – able to deliver under pressure and in the face of push back from stakeholders. Must be confident when dealing with USA Cycling executives, board members and other stakeholders, including the media, the UCI and the USOC.
Is politically savvy in dealing and stakeholders; knowledge of cycling or similar sport is a plus.
Strong knowledge and expertise across all mainstream and digital communications channels. Understands emerging trends and is capable of building and maintaining a consistent tone of voice across all media.
A leader and a doer – leads by example, inspires and is able to show the way.
Excellent benefits including medical, dental, vision, paid vacation, sick, holidays, and the opportunity to participate in a 403b plan
Communications: Communications Department Management
Website Manager - USA Triathlon (Colorado Springs, CO)
Job Title: Website Manager
Reports to: Magazine & Digital Media Senior Manager
Summary: USA Triathlon is seeking a website manager to maintain and oversee the organization’s official website, www.usatriathlon.org.
Assumes project management responsibilities and accountability of USA Triathlon’s entire official website, usatriathlon.org, as well as website content, yearlong editorial planning and overall design
Reports to Magazine & Digital Media Senior Manager
Handles day-to-day maintenance and updating of site
Serves as primary liaison with Digitaria (Online Service Provider) and third-party vendor relationships
Serves as primary contact with USOC during platform transition to USOC Online Network
Collaborates closely with Magazine & Digital Media Senior Manager on content-related matters and functionalities, as well as rest of Communications Team
Handles day-to-day maintenance and updating of ITU World Triathlon Chicago’s official website, chicago.triathlon.org, as well as event-related social media
Oversees relationship with each internal business unit and the 10 USA Triathlon Regions to ensure necessary materials are posted on the site and delivered in an appropriate format; content is continuously monitored for accuracy and timeliness
Responsible for training of internal business units on Content Management System (CMS), and providing year-round support
Inspects and assures that all web pages comply with appropriate policies, guidelines, and standards
Compiles monthly and annual analytic reports for usatriathlon.org and other related sites
Oversees video production, vendors and all video-related content
All other duties as assigned
Experience with Content Management Systems and publishing tools, as well as design and web applications such as Photoshop, Flash, HTML and Dreamweaver.
Bachelor’s degree in new media, interactive media, digital media, web management, journalism, or similar program offering.
Qualified candidates will have a minimum of 5-7 years experience developing and editing content for digital media and/or online services, including primary or secondary responsibility for day-to-day maintenance and operations of an organizational, institutional or corporate website. Programming skills are not required.
Ability to meet strict deadlines and work under pressure; strong project management skills.
Strong writing and editing skills.
Ability to communicate effectively with a team, including close coordination with the marketing and communications team, and members of other USA Triathlon departments.
Experience in a sports environment is beneficial; knowledge of the triathlon or multisport industry is a plus, but not required.
Video editing and production experience is beneficial but not a requirement.
Please submit résumé, cover letter, three professional references and salary history/requirements.
Compensation and Benefits:
Full-time position located in Colorado Springs, Colorado; salary commensurate with qualifications. Comprehensive benefits package including 401K, health and dental insurance.
About USA Triathlon:
Founded in 1982, USA Triathlon is proud to serve as the National Governing Body for triathlon — the fastest growing sport in the U.S. Olympic Movement — as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. USA Triathlon sanctions more than 4,300 races and connects with more than 550,000 members each year, making it the largest multisport organization in the world. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).