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Communications: Media/Public Relations Servicing
Communications Manager - USA Cycling (Colorado Springs, CO)

The Communications Manager oversees initiatives in support of USA Cycling’s overall marketing and communications strategy. The Communications Manager is responsible for effective written and verbal communication with local, national and international media, including strong brand marketing ability and crisis communication to grow the brand of USA Cycling and the awareness of the sport of cycling in America. 

1. Manages external media relations including:

    a. Creates and distributes press releases to endemic, Olympic, and mainstream sports media

    b. Fulfills media requests for interviews, photos, statistics, and related information

    c. Maintains USA Cycling media, agency and influencer distribution lists

    d. Manages media operations on-site at major national cycling events

2. Creates or sources original content including written features and digital stories

3. Crafts communications strategy and oversees social media for National Events and Athletics

4. Responsible for maintaining content on the USA Cycling webpage for National Events and Athletics

5. Manages and maintains earned and owned media measurement tools

6. Coordinates crisis communications with senior leadership

7. National Events:

    a. Responsible for integrated marketing for National Championships and national calendars in partnership with the National Events department

    b. Sources and manages independent contractor staff for National Events

8. Athletics:

    a. Drafts and publishes all major announcements (team selections, results, etc.)

    b. Creates and updates athlete biographies, images and media guides

    c. Develops and implements media training best practices for athletes and staff

    d. Drafts and distributes international competition recaps

    e. Pitches team and athlete stories

    f. Partners with U.S. Olympic Committee Communications and their external partners

9. Manages onsite event promotions and publicity.


  • Advanced verbal and written communication and editing skills.
  • Demonstrated effective marketing ability.
  • Maintained knowledge in media industry best practices.
  • Ability to build and maintain positive professional relationships with national and endemic media.
  • Demonstrated, effective marketing skills.
  • Ability to maintain multiple concurrent projects.
  • Ability to maintain positive and professional attitude in stressful situations.
  • Basic proficiency with content management systems.
  • Industry knowledge of cycling preferred.


Bachelor's degree in public relations, journalism, communication, marketing, or related field required.


Three to five (3-5) years experience in sports communications, journalism or equivalent required.

Expert experience in media relations required.

Demonstrated experience creating and supervising the creation of content.

Equipment Utilized

Equipment requiring involved set-up, adjustments and operational procedures such as word processing equipment, personal computer, scanners, and digital equipment.

Software Utilized

Microsoft Office Word, Excel, and PowerPoint; Adobe Photoshop, Dreamweaver; AP Stylebook, analytics tools (i.e. Cision).


Extensive travel, including weekends, required.

Scope of Authority, Financial  Authority and Communication

Responsible for program management functions in department. Manages contractors and works cross-functionally with USA Cycling staff.

Works under broad, minimal supervision.  Carries out management responsibilities in accordance with applicable policies and laws.

Generally, works in the office; therefore, the noise level in the work environment is usually moderate.  The employee may occasionally lift and / or move up to 40 pounds.  Specific vision abilities required by this job include close vision and distance vision. While performing the duties of this job, the employee is regularly required to sit and talk and hear.  The employee is frequently required to use hands to finger, handle, or feel and reach with hands and arms.  The employee is occasionally required to stand, walk, climb or balance and stoop, kneel, crouch, or crawl.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

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